About CrossExamined
CrossExamined.org is a global Christian apologetics ministry founded by Dr. Frank Turek, dedicated to presenting compelling evidence that Christianity is true.
Through podcasts, YouTube videos, livestream events, online courses, and social media, CrossExamined reaches millions of people every month across digital platforms, radio networks, and university campuses.
Our mission is to equip believers to confidently engage culture and help seekers explore the evidence for Christianity. Social media is one of the primary ways people discover CrossExamined content.
Position Overview
CrossExamined is seeking a digitally fluent Social Media Campaign & Distribution Coordinator who will help ensure our content reaches the right audiences across both organic and paid social media channels.
This role is responsible for the strategic scheduling, publishing, and amplification of CrossExamined content across platforms such as YouTube, Instagram, Facebook, TikTok, and X. The coordinator ensures that podcasts, video clips, livestream promotions, and ministry campaigns are distributed accurately, formatted correctly for each platform, and amplified through paid promotion when appropriate.
Working closely with the Social Media Manager, Creative Team, and Social Media Engagement Team, this role plays an important part in expanding the reach and visibility of CrossExamined content.
The ideal candidate understands that effective social media distribution involves more than posting. It requires attention to platform formatting, timing, audience behavior, and paid amplification opportunities that help high-performing content reach larger audiences.
This role provides hands-on experience managing digital content distribution and paid social campaigns for a global Christian media platform reaching millions of viewers each month.
What You’ll Help Amplify
Your work will support content reaching:
• 100,000+ weekly podcast listeners
• Millions of YouTube and social media views each month
• Livestream Q&A events on college campuses
• Online Christian courses used by students worldwide
• Campaigns designed to reach seekers and strengthen believers
Your role helps ensure that strong content is distributed strategically and consistently.
Key Responsibilities
Social Media Distribution & Scheduling
Execute the daily distribution of CrossExamined content across all major social platforms, including:
• Facebook
• Instagram
• YouTube
• X (Twitter)
• TikTok
Responsibilities include:
• Scheduling and publishing approved content according to the ministry’s content calendar
• Ensuring captions, hashtags, links, thumbnails, and formatting are optimized for each platform
• Confirming correct video formats and platform specifications before publishing
• Coordinating with designers, editors, and producers to ensure final assets are ready
Paid Social Campaign Execution
Support the execution of paid social media promotions and campaigns.
Responsibilities include:
• Launching promoted posts and video campaigns as directed by the Social Media Manager
• Uploading campaign creative assets and targeting parameters
• Monitoring campaigns during launch windows to ensure proper delivery
• Reporting basic campaign performance metrics
Platforms may include:
• Meta (Facebook / Instagram Ads Manager)
• YouTube promotions
• Additional social advertising platforms as needed
Social Media Engagement Collaboration
CrossExamined has an established Social Media Engagement Team, including ambassadors who actively share and engage with ministry content across social platforms.
The Social Media Coordinator collaborates with this team to monitor engagement activity and identify content that may benefit from expanded distribution.
Responsibilities include:
• Monitoring engagement activity from ambassadors and other team members to identify posts gaining strong traction
• Communicating with the Social Media Manager when high-performing organic content may benefit from paid promotion or additional distribution
• Ensuring boosted posts align with ongoing engagement conversations and current ministry campaigns
• Supporting coordination between organic engagement activity and the ministry’s broader social media distribution strategy
Campaign & Event Distribution
Support the distribution of content for:
• Podcast releases
• Livestream events
• Course launches
• Donor campaigns
• Special content series
Responsibilities include:
• Coordinating posting across multiple ministry accounts
• Ensuring time-sensitive posts go live on schedule
• Supporting real-time posting during livestream events or campus engagements
Analytics & Reporting
Track and organize basic performance metrics to support team reporting.
Responsibilities include:
• Collecting reach, engagement, and click data
• Identifying top-performing posts and videos
• Supporting preparation of monthly performance summaries
Qualifications
Experience
• 2–4 years of experience managing or coordinating social media accounts
• Experience working with paid social media promotions
Platform Experience
Familiarity with:
• Meta Business Suite / Ads Manager
• YouTube Studio
• Social media scheduling tools (Metricool, AgoraPulse, Hootsuite, etc.)
Skills
• Strong organizational and detail management abilities
• Understanding of platform-specific formatting and publishing best practices
• Ability to manage multiple campaigns and posting schedules simultaneously
Professional Traits
• Highly reliable and responsive
• Comfortable working in a fast-paced digital media environment
• Collaborative team player
Mission Alignment
Because CrossExamined is a Christian ministry, applicants should:
• Affirm the Christian faith
• Support the mission of CrossExamined
• Have interest in communicating ideas related to faith and culture
Work Environment
• Fully remote role
• Collaborative team environment with creative and engagement teams
• Flexible schedule required during livestream events, campaigns, and high-engagement windows
Application Requirements
Applicants should provide:
• Resume
• Description of their experience managing or assisting with paid social media campaigns
• Examples of social media accounts or campaigns they have helped manage
In your application, briefly describe one paid social media campaign you helped launch, including the platform used and your role in the process.