About CrossExamined
CrossExamined.org, founded by Dr. Frank Turek, is a trusted Christian apologetics ministry dedicated to presenting evidence that Christianity is true and equipping believers to engage culture confidently. Through podcasts, livestreams, online courses, live events, and digital media, CrossExamined reaches millions each month—defending truth with clarity and courage.
Our mission is to help Christians know why they believe what they believe and to share that truth with a skeptical world.
Job Overview
The Webmaster Assistant & Technical SEO Specialist combines hands-on website management with strategic technical SEO leadership to maximize CrossExamined’s digital reach and discoverability. This role ensures content is published consistently and optimally while overseeing all technical SEO efforts across CrossExamined’s web properties. With expertise in UX/UI design, site structure, digital marketing, and analytics, this position bridges the gap between content publishing and data-driven optimization—ensuring the ministry’s message reaches as many people as possible through search engines and digital channels.
Key Responsibilities
1. Webmaster Operations
- Ensure website optimization and performance across all CrossExamined sites.
- Handle content uploads and publishing across all digital properties.
- Follow established SEO and formatting standards during content publishing.
- Maintain consistent metadata, taxonomy, and internal linking structure.
- Perform quality checks to ensure all published content meets technical and brand standards.
2. Technical SEO Leadership
- Oversee all technical SEO efforts across CrossExamined’s websites.
- Conduct comprehensive site audits and implement optimization improvements.
- Monitor and improve site performance, including page speed, mobile optimization, and Core Web Vitals.
- Optimize images, videos, and code for maximum performance and search visibility.
- Manage on-site SEO tools including Yoast SEO and other optimization platforms.
3. Digital Analytics and Reporting
- Develop and manage CrossExamined’s digital presence strategy across key platforms.
- Oversee Google Analytics, Google Tag Manager, Google Search Console, and Bing Search Console.
- Monitor user behavior and engagement through Clarity and other analytics tools.
- Build and maintain regular performance, reach, engagement, and campaign reports for leadership.
- Translate data insights into actionable recommendations for content and technical improvements.
4. SEO Strategy and Content Optimization
- Develop and manage keyword strategy to improve organic search rankings and traffic.
- Partner with content and creative teams to align design and content with SEO best practices.
- Provide guidance on content structure, internal linking, and metadata optimization.
- Stay current on search engine algorithm updates and industry best practices.
- Implement structured data and schema markup to enhance search visibility.
5. Cross-Departmental Collaboration
- Work closely with the Web Team to ensure SEO considerations are integrated into all web projects.
- Coordinate with Creative Services and Content teams to optimize multimedia assets for web performance.
- Support PPC and digital marketing initiatives with technical implementation and tracking.
- Ensure UX/UI design principles are applied consistently across all digital properties.
Qualifications
- Bachelor’s degree in Marketing, Digital Media, Communications, or a related field (or equivalent professional experience).
- 3–5 years of experience in technical SEO, website management, or digital marketing.
- Strong expertise in Google Analytics, Google Search Console, Tag Manager, and SEO tools.
- Proven track record of improving organic search rankings and website performance.
- Solid understanding of UX/UI design principles and how they impact user engagement and SEO.
- Experience with content management systems (WordPress preferred) and on-page optimization.
- Knowledge of PPC, keyword research, and digital marketing strategy.
- Strong analytical skills with ability to interpret data and create actionable reports.
- Excellent organizational and communication skills.
- Alignment with CrossExamined’s Christian mission and values.
Work Environment
- Fully remote, collaborative team environment.
- Flexible hours required to support content publishing schedules, campaign launches, and optimization initiatives.
- Occasional evening or weekend work may be necessary based on campaign timing or critical updates.
- Fast-paced, mission-driven culture that values excellence, innovation, and clarity in communicating truth.
Performance Objectives
The Webmaster Assistant & Technical SEO Specialist will be evaluated on:
- SEO Performance: Measurable improvements in organic search rankings, traffic, and visibility across key metrics.
- Operational Consistency: Timely and accurate execution of content publishing and webmaster responsibilities.
- Analytics and Reporting: Quality and actionability of performance reports and data-driven recommendations.
- Technical Optimization: Success in improving site performance, user experience, and search engine accessibility.
- Mission Alignment: Consistent demonstration of CrossExamined’s values and communication standards in all work.